4 Reasons Why Your Home Isn’t Selling

4 Reasons Why Your Home Isn't Selling Stormberg Group Blog

Is your home not selling? From pricing your home too high to not staging your home, you might be making some of these rookie seller mistakes. Here are a few reasons why your home isn’t selling.

1. You’re pricing your home too high.

The price of the home is often one of the main reasons your home isn’t selling. When your home is priced too high, your home will sit longer on the market and buyers will start wondering if there is an issue with your home. For instance, just because your neighbor got $500,000 for their home doesn’t mean that your home is worth the same. To accurately price your home, look to home comparables and the assistance of your real estate agent to price out your home’s worth based on square footage, age, renovations and other factors.

2. You’re not willing to negotiate on the price.

Every homeowner wants to be able to get the full amount listed for their home, whether that’s due to sentimental value with the home or purely knowing its worth once it’s accurately priced. However, not being flexible with the price is another reason why your home isn’t selling. If a buyer offers less than the asking price, consider a counteroffer instead of being quick to deny them.

3. Your listing photos are subpar.

The fact is that we live in a digital world and most homebuyers are doing their shopping online these days. This is why it’s more important now than ever to ensure your listing photos are top-notch, not subpar and blurry. If you’re on a budget, rent a professional camera and photograph your home versus using your mobile phone. But if you really want to master your listing photos, hire a listing photo photographer who will best capture your home, highlight its features and help you sell your home quicker.

4. Your home isn’t showing well.

There are several factors why your home may not be showing well and, in turn, not selling. Here are a few things you can do when showing your home. First, make sure you’re tidying your home and keeping the clutter to a minimum. While this can be difficult if you’re in the moving process, try to keep your personal items neatly organized. During home showings, you’ll also want to remove any items that display your religious or political beliefs as these can be distracting for buyers. Lastly, hire a home staging service or stage your home yourself in order to create an environment that is appealing to buyers.